MP4 | Video: AVC 1018x572 | Audio: AAC 44KHz 2ch | Duration: 2h 54m
Genre: eLearning | Language: English | Size: 622 MB

Follow along with Google Analytics expert Hassan Khan and master Google Analytics. Click here to watch all of Hassan's other videos on O'Reilly including the Analytics series.

This hands-on series covers these 12 topics:

Web Analytics Overview. This first topic in the Google Analytics video series explains web analytics and the three areas where analytics can be performed: Acquisition, Behaviors, Conversion.
Getting Started with Google Analytics. This second topic in the Google Analytics video series shows you how to set up an account in Google Analytics, and link a new website to it. Follow along with Hassan in this hands-on tutorial.
Audience Reports in Google Analytics. This third topic in the Google Analytics video series shows you how to create and use Audience reports, including features like Filtration and Secondary dimension in Google Analytics. Follow along with Hassan in this hands-on session.
Dashboards Reports in Google Analytics. This fourth topic in the Google Analytics video series shows you how to create and use Dashboard reports in Google Analytics, and how they differ from Audience reports. Follow along with Hassan in this hands-on session.
Acquisition Reports in Google Analytics. This fifth topic in the Google Analytics video series shows you how to create Acquisition reports in Google Analytics, and how to leverage this report to make more informed decisions related to marketing efforts. Follow along with Hassan in this hands-on session.
Behavior Reports in Google Analytics. This sixth topic in the Google Analytics video series shows you how you can analyze user behavior in terms of viewing your web pages. Follow along with Hassan in this hands-on session.
Marketing Campaigns in Google Analytics. This seventh topic in the Google Analytics video series shows you how to create marketing campaigns in Google Analytics. Follow along with Hassan in this hands-on session and practice creating text ads, banner ads, social media campaigns, and email campaigns.
Setting up Goals in Google Analytics. This eighth topic in the Google Analytics video series shows you how to set up goals in Google Analytics. Follow along with Hassan in this hands-on session.
Linking Google Ads with Google Analytics. This ninth topic in the Google Analytics video series shows you how to link Google Ads with Google Analytics, and how you can analyze the Google Ads reports in Google Analytics. Follow along with Hassan in this hands-on session.
Collecting Data in Google Analytics. This tenth topic in the Google Analytics video series explains how Google Analytics collects data from websites. Follow along with Hassan in this hands-on session, and connect your website to Google Analytics and see how Google Analytics collects data from your website.
How Google Analytics Processes Data. This 11th topic in the Google Analytics video series explains how Google Analytics processes data. Follow along with Hassan in this hands-on session, and learn how Google Analytics parses the data into three categories: New/Returning User, Session, and Other Data Sources.
Configuration Rules in Google Analytics. This 12th topic in the Google Analytics video series explains how to manipulate data through configuration rules. Follow along with Hassan in this hands-on session, and learn how to apply configuration rules involving data filters, goals, data grouping, custom dimensions, custom metrics, and imported data.
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