You've Got 8 Seconds : Communication Secrets for a Distracted World
by Paul Hellman
English | 2017 | ISBN: 081443830X | 193 Pages | True PDF | 0.77 MB

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising-the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.

Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:

FOCUS: Design a strong message-then say it in seconds.
VARIETY: Make routine information come alive.
PRESENCE: Convey confidence and command attention

You'll discover practical techniques, including the Fast-Focus Method that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.

Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You've Got 8 Seconds you'll get heard, get remembered, and get results.