Behavioral Economics and Neuromarketing
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 11 | 230 MB
Genre: eLearning | Language: English
Learn how to affect the decision making flows and increase sales/usage of your products and services.
How do people decide what to buy in supermarkets? Why do luxury car brands give TV advertising? How can you get honest information from your users in an online survey? In this course you will learn different theories on how to affect the decision making flows of consumers in the way we want them to decide. You will learn psychological backgrounds of these behaviours and real life examples proving these behavioural rules. You will also learn how to structure your own experiments and run A/B tests to make critical decisions about your products. This course is suitable for entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts, service designers and user experience experts.
An introduction to consumer behavior and human biases
Scent Marketing
Power of Sound in Purchase Behaviour
Anchoring, Decoy Effect
Status Quo, Goal Gradient Effect
How to name,display and price your products
Framing, Decision point intercepts, Planning Fallacy
Mental Accounting, Sunk Cost Effect, Choice Overload
How to structure your own experiments and Nudge Samples
Psychological Tricks To Make People Like You
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