Apr
13
2018
A Macat Analysis of Theodore Levitt's Marketing Myopia [Audiobook] by Monique Diderich, Elissavet Mamali
English | June 27th, 2016 | ASIN: B01HIJVJDM | MP3@64 kbps | 1 hr 49 mins | 50.74 MB
Narrator: Macat.com
German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline.