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English | 2019 | ISBN: 0857054724 | EPUB | 0.33 MB

English | 2022 | ISBN: 1398603848 | 297 pages | True PDF EPUB | 15.96 MB
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience,Using Semiotics in Retailshows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.

English | 2022 | ISBN: 1398603570 | 345 pages | True PDF EPUB | 25.3 MB
Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that.
User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies.User Researchis a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.

English | ISBN: 184994721X | 448 pages | EPUB | 3 Mar. 2022 | 12 Mb

English | 2022 | ISBN: 1119847176 | 254 pages | True PDF | 3.12 MB
Your empowerment tool to consistently winning in the stock market
InUnloved Bull Markets: Getting Rich the Easy Way by Riding Bull Markets, a seasoned, award-winning professional money manager delivers an eye-opening and insightful take on a frequently overlooked-and critically important-investing strategy. The author walks readers through a crash-course in how to take full advantage of the greatest opportunity for wealth accumulation: a bull market.

English | 2022 | ISBN: 1119882656 | 227 pages | True PDF | 4.65 MB
An approachable guide to sustainable options trading, minimal luck needed.
Traders who are successful long-term do not rely on luck, but rather their ability to adapt, strategize, and utilize available tools and information. Modern markets are becoming increasingly accessible to the average consumer, and the emergence of retail options trading is opening a world of opportunities for the individual investor. Options are highly versatile and complex financial instruments that were exclusive to industry professionals until recently. So where should beginners start? The Unlucky Investor's Guide to Options Trading breaks down the science of options trading to suit interested traders from any background. Using statistics and historical options data, readers will develop an intuitive understanding of the potential risks and rewards of options contracts. From the basics of options trading to strategy construction and portfolio management, The Unlucky Investor's Guide to Options Trading guides readers through the world of options and teaches the crucial risk management techniques for sustainable investing.

English | ISBN: 1138698768 | 2018 | 234 pages | PDF | 3 MB

English | 2022 | ISBN: 1398604062 | 329 pages | True PDF EPUB | 20.59 MB
The case for business sustainability has already been made; organizations can no longer ignore the issue when climate change affects supply chains and customer expectations require them to take action. It has also been proven that businesses operating sustainably drive innovation, build brand value and are more profitable.
It is therefore time to shift the conversation from the 'why' of business sustainability to the 'how'.The Sustainable Business Handbookis a practical 'how-to' guide which aims to demystify jargon and provide practical tools and tips for busy managers. Rather than preaching the importance of sustainability, it cuts straight to how businesses can become more resilient and successful in the long term by becoming more sustainable.

English | 2022 | ISBN: 1398603678 | 233 pages | True PDF EPUB | 13.39 MB
Digital transformation is a vital practice for organizations trying to keep up with competitors, but with new digital approaches constantly promising to revolutionise the workplace it can feel impossible to keep up. Cut through the hype with this accessible guide to making end-to-end digital transformation happen.
While technology offers the possibility for business improvement, successful digital transformation also requires an effective strategy, the right culture, change management, the ability to stimulate innovation and the knowledge of where to upskill and where to bring in new talent.The Practical Guide to Digital Transformationcovers each of these factors and more by breaking the process down to 17 easy-to-follow and practical steps.

English | 2022 | ISBN: N/A | ASIN: B09RHL62DC | 300 pages | EPUB | 0.71 MB