The Evolution of Integrated Marketing Communications The Customer-driven Marketplace
Free Download Don Schultz, Charles Patti, Philip Kitchen, "The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace"
English | 2014 | pages: 143 | ISBN: 113800894X, 0415668921 | PDF | 3,1 mb
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time.

The Buddha and his Religion
Free Download Jules Barthélemy-Saint-Hilaire, Laura Ensor, "The Buddha and his Religion"
English | 2014 | pages: 385 | ISBN: 1375958151, 1297783972 | PDF | 6,5 mb
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.

Teaching Games and Sport for Understanding
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English | 2023 | ISBN: 1032287292 | 231 Pages | PDF (True) | 7 MB
This new book brings together leading and innovative thinkers in the field of teaching and sport coaching pedagogy to provide a range of perspectives on teaching games and sport for understanding. Teaching Games and Sport for Understanding engages undergraduate and postgraduate students in physical education and sport coaching, practicing teachers, practicing sport coaches, teacher educators and coach developers. The contributions, taken together or individually, provide insight, learning and opportunities to foster game-based teaching and coaching ideas, and provide conceptual and methodological clarity where a sense of pedagogical confusion may exist.

Sustainable Energy in Central Asia
Free Download Nigora Djalilova, "Sustainable Energy in Central Asia "
English | ISBN: 0367621371 | 2021 | 180 pages | EPUB | 2 MB
This book argues that sustainable energy development represents a new frontier for many transitional economies, including those countries that are well endowed with traditional energy resources, as exemplified by the case of Uzbekistan in Central Asia.

Security and Crime Converging Perspectives on a Complex World
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English | 2021 | ISBN: 1412931002 | 256 Pages | EPUB (True) | 0.9 MB
Security and Crime is an authoritative and multidisciplinary analysis of the relationship between security and crime, addressing much of the confusion about its nature and meaning, clarifying its relevance to criminological analysis, and giving due attention to the interdisciplinary nature of the topic. Providing an historical and prospective look at issues within security the book will:

Qualitative Analysis in the Making
Free Download Daniella Kuzmanovic, "Qualitative Analysis in the Making "
English | ISBN: 0415836735 | 2014 | 210 pages | EPUB | 736 KB
How do scholars transform qualitative data into analysis? What does making analysis imply? What happens in the space in-between data and finalized analysis is notoriously difficult to talk about. In other parts of the research process, scholars and students are aided by method books that describe the technicalities of generating, processing and sorting through data, handbooks that teach academic writing, and scholarly works that offer meta-level, theoretical perspectives. Yet the path from qualitative data to analysis remains 'a black box.'

Prosecuting Homicide in Eighteenth-Century Law and Practice
Free Download Drew D. Gray, "Prosecuting Homicide in Eighteenth-Century Law and Practice "
English | ISBN: 1032400633 | 2022 | 222 pages | EPUB | 2 MB
This volume uses four case studies, all with strong London connections, to analyze homicide law and the pardoning process in eighteenth-century England. Each reveals evidence of how attempts were made to negotiate a path through the justice system to avoid conviction, and so avoid a sentence of hanging. This approach allows a deep examination of the workings of the justice system using social and cultural history methodologies. The cases explore wider areas of social and cultural history in the period, such as the role of policing agents, attitudes towards sexuality and prostitution, press reporting, and popular conceptions of "honorable" behavior. They also allow an engagement with what has been identified as the gradual erosion of individual agency within the law, and the concomitant rise of the state. Investigating the nature of the pardoning process shows how important it was to have "friends in high places," and also uncovers ways in which the legal system was susceptible to accusations of corruption. Readers will find an illuminating view of eighteenth-century London through a legal lens.

Problems and Perspectives of Conventional Disarmament in Europe
Free Download United Nations Institute for Disarmament Research UNIDIR, "Problems and Perspectives of Conventional Disarmament in Europe "
English | ISBN: 036762785X | 2022 | 164 pages | EPUB | 564 KB
This book, first published in 1989, explores the ideas, proposals and counterproposals surrounding the thorny issue of Cold War conventional force disarmament in Europe. European nations acknowledged the need to reduce military tensions, but divergences remained as to the concrete ways and means for the attainment of the security objectives on the basis of mutually acceptable reductions of their respective forces. A UNIDIR-organized conference examined these issues, and presented here are the conference reports and findings, together with speaker responses.