Allow your customers to create lists of products they want and share them with family and friends. How I can benefit from it: You will have the possibility to analyze your customers' interests and the most popular products in the wishlists; You will increase conversions by sending users promotional emails and targeted discounts based on the contents of their wishlists; You will be able to boost your sales by allowing customers to share their wishlists with friends and relatives; You will allow your customers to keep track of the products they are interested in and to monitor prices, availability, etc.