WooCommerce Prices By User Role is the WordPress plugin which extends the popular e-commerce plugin WooCommerce to add role-based pricing to default functionality. Prices By User Role provides the customer dynamic pricing so that products can be offer at different prices for different customer groups. For example, if you want to charge wholesalers and retail customers with different prices or you want to add the discount for the particular role group – Prices By User Role plugin is suits perfectly for your needs. This plugin is also designed to hide WooCommerce prices and / the “Add to Cart” button from non-registered users or individual role groups in your online shop and much more. Prices by User Role is a fantastic e-commerce tool to make your online store even better!