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Emails are one of the most rewarding channels in online business, that’s no secret. Almost the entirety of worldwide online market owners state that a big part of their income comes from their mailing list, since any email sent is a good opportunity to obtain new sales. A simple email sent in the right time could bring customers to make a second purchase, a purchase you are currently wasting for each succesful order you receive, and that might be worth hundreds of dollars. Imagine if you could send an upsell email to customers who added a specific product to their cart and completed the order. Can you see the opportunity? Say your customers purchase a set of dishes and the plugin automatically offers them a set of cutlery to go with it, maybe with a small discount used to incentivate the bundled purchase. Wouldn’t that be great? And what if you could send an email based on the category in which purchased product belongs?

So your online business is finally getting started and you are finally starting to sell all over the World, not just your own country. You translate the pages in your website, but your users still need to find out where on the website they get to see your products in their own language. This dramatically lowers the conversion rate for each country, which voids any effort you put into specifically targeting a given region in the world you intend to focus your investments and data analysis on.

Such is the nature of business: each customer is different from the other and knowing well your price policies and your way of dealing with them, they always want more and if you don’t grant it, they will get frustrated and move on to your competitors. How many different types of customers have you got? Some of them want to be treated differently from others as they buy many products each month, those who want to be privileged because they are old time customers and so on… But how could you possibly give privileges to each one of your customers, knowing that each one of you has different needs? Sure, when we manage a small store, we can surely change the user role by accessing WooCommerce’s options, effectively giving them advantages others don’t have, but when these customers become 10, 20 or 100… it may become a problem.

Do you like the sound of money? I'm sure you do, since when you own an e-commerce store, there is no better sound from the one of a scored sale. When customers buy from your online store, you must know right away, in order to be able to taste that particular feeling that only sales can give. It doesn't matter what you are doing, doesn't matter if you are checking your budget or if you are in a meeting with your colleagues, you need to be informed! Sure, you must be thinking that emails and text messages help in this respect, but this forces you yo have to keep updating your accounts.

Have you noticed? Many stores attempt to sell you something right before paying for what you chose to purchase, videogames stores are a prime example fo this practice, when they ask you if you want to pay for some extra DVD damage/scratch policy, or house appliances stores that ask you if you want to extend your guarantee for one or two extra years, or even simply fast foods trying to sell you dips or sides and clothing stores that offer an extra item once you have reached a certain amount of money spent. Can you tell how incredible this strategy is? Can’t you already smell the money you’ll make? It’ s inevitable! You will increase the average value of each order in no time.

As I'm sure you know, successful businessmen never miss a beat, and digital market is no exception to this rule. However, do you know some parts of the purchase process are often completely ignored or omitted? For example, have you ever wondered if it would be more advantageous or appropriate to let your customers choose a payment method rather than another when purchasing certain products? You would probably have more benefits to allow purchasing some products only with credit cards rather than bank transfer or Paypal but… For the time being, this is not possible and you are inevitably missing this advantage.

Have you ever noticed that Google shows product feeds among its results? They are so captivating, tempting and attractive! They immediately catch users' eye, persuade them to click and take them directly to your shop page. Google Merchant: the bright idea by Google, well-conceived for those who aim to boost their sales. Just think about it! That simple click will not only meet the target but will also take the users who have a strong tendency to purchase to your site and, as a foreseeable consequence, increase your sales.

Is the final price for your products the right one? Every time you need to assign prices to new products you have for sales, many questions arise: you want to treat your customers well treated but something may interfere with your decision of what the final price might be and good intentions just aren't enough. Some of these questions may concern the price applied by the payment gateway of choice, for each transaction. The most warning factor is the fact that if you intend to add this cost directly to the final product price, that's going to influence your customers' decisions and might end up purchasing it from some other store paying a little less for it. And just like that you lost not just a sale, but a potential customer. Clearly you can't afford to lose money, but you might consider that adding that cost to the final price isn't nice either, since every gateway has different prices and you would end up with showing an expensive price even when the payment method chosen by the user doesn't require it.

Customize your emails with our templates to give a more professional look to the messages your customers will receive after the registration on your site and after the purchase of a product. A positive and efficient image is built even on details and on how you present the correspondence sent to your users from your e-commerce site: don't leave anything to chance!

You miss only one step to sell your products online. You configured everything, but when you test the first purchase you notice some essential and unnecessary data are missing on your checkout page. Unfortunately, WooCommerce doesn't allow you to change or add checkout fields, therefore if you need, for example, to insert VAT or tax code, you have no possibility to do it.