Understanding Consumer Behaviour
Published 2/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 18m | Size: 592 MB
Marketing Masterclass Part 2: Master the Psychology, Sociology, and Cultural Insights Behind Consumer Behaviour

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What you'll learn
Understand the psychological, social, cultural, and personal factors that influence consumer decisions.
Decode the consumer decision-making process from problem recognition to post-purchase evaluation.
Analyse the role of social and cultural contexts in shaping consumer behaviour.
Apply insights from consumer behaviour to develop targeted and impactful marketing campaigns.
Enhance audience engagement through a deeper understanding of motivations and attitudes.
Build strategies that foster customer loyalty and long-term relationships.
Requirements
This course welcomes learners of all backgrounds. There are no strict prerequisites, making it accessible to beginners. A basic understanding of marketing concepts may be helpful but is not required. All that’s needed is a desire to learn how consumer behaviour impacts marketing success.
Description
Marketing Masterclass: Understanding Consumer Behaviour is the second course in Hains Academy’s 20-course Marketing Masterclass series. This course dives deep into the intricate factors influencing consumer decisions, equipping you with the knowledge to connect with your audience on a meaningful level and drive impactful engagement.The course is structured into three comprehensive sections:Understanding consumer behaviour: Learn the fundamentals of consumer behaviour, the decision-making process, and psychological factors such as perception, motivation, and attitudes that shape purchasing choices.Social and cultural influences: Explore how societal norms, cultural values, and reference groups affect consumer choices, and discover how marketers can align their strategies with these external influences to build stronger connections.Personal and situational factors: Understand how individual characteristics, lifestyle, and specific purchasing contexts influence buying decisions, and learn how to tailor marketing campaigns for maximum relevance and impact.By the end of this course, you’ll have a robust understanding of what truly drives consumer decisions, empowering you to develop more effective, targeted, and customer-centric marketing strategies.Whether you're a beginner or a seasoned marketer, this course provides practical, actionable insights to elevate your marketing efforts and stay ahead in today’s competitive landscape.Ready to master consumer behaviour principles and elevate your marketing strategies?
Who this course is for
Marketing professionals who want to deepen their understanding of consumer behaviour.
Entrepreneurs looking to tailor marketing strategies to customer preferences.
Students or career changers exploring the foundations of consumer psychology.
Business owners aiming to enhance their customer engagement strategies.
Anyone interested in learning how to decode consumer decisions and motivations.
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