Google Analytics Essential Training
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2.5 Hours | 398 MB
Genre: eLearning | Language: English

Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. Instructor Corey Koberg explains how to glean insights from the vast array of data available: from averages and segments to trends and context.